01 / Personal project · Strategy, brand and product
Haber
A personal tool → a brand people can trust.
Personal financeResearch · positioning · naming · identity · product
View case
Juan Manuel
Muriel Mora
Strategy & Insights
Madrid / 2026
Move the cursor
02 / About me
I’m Juanma.
I work in strategy and I always start by listening: what people say, what they do and which question is missing.
03 / What I do
I understand people so brands can decide better.
- 01
Strategy
- 02
Insights
- 03
Product with AI
- 04
Social listening
- 05
Market research
- 06
Data & analytics
- 07
Communication & reputation
I listen to what’s being said about a brand, a product or a topic, and turn it into insights that lead to a strategy you can actually apply.
Today, as a Digital Planner at ATREVIA, I follow AstraZeneca’s reputation every day and analyse Decathlon’s competition.
Products built with AI
From idea to product: tools of my own, thought through, designed and built by me.
04 / Methodology
Listen, understand, decide and build.
- Social listening
- Daily monitoring
- Media, social and reviews
- Market research
- Competition
- Insights
- Strategy
- Positioning
- Priorities
- Product
- Prototypes and pieces
- Applied AI
Phase 01 of 04 · Listen
05 / Work
Cases that show how I think.
06 / Figures
In numbers
6Cases in the portfolio
2Products of my own built with AI
579Automated tests in Haber
Haber and LEGO Resale Intelligence · versions documented in September 2026. The figures refer to personal projects.