01 / Portrait
Juan Manuel
Muriel Mora
Insights & Intelligence. Madrid. Interested in why people do what they do, and in turning observation into something useful.
02 / Profile
Observant, calm and approachable.
I trained in marketing, advertising and public relations, and found my place in the part of the work that starts by asking questions before proposing answers.
Today I’m a Digital Planner at ATREVIA. I use AI to build my own ideas; the questions and the judgement are still mine.
I’m very loyal to the people I love, and more sensitive than I look.
Cities
- LogroñoOrigin
- PereiraOrigin
- Segovia2021
- Lisbon2024
- Madrid2025
03 / Approach
What we do usually says more than what we answer.
I notice everyday scenes: someone waiting, training or choosing between two products. I’m interested in the gap between what we say and what we do. That curiosity shapes the way I research.
04 / Sport
Consistency is something you train.
Running, the gym, functional training and football have been part of my life at different points. Moving helps me clear my head and keep a routine.
Photography
05 / Gallery
Silhouettes, shadows, movement and distance. I mostly shoot at night or against the light: I’m interested in what happens without asking anyone to pose.
